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Plug
The Hole In Your New Patient Bucket! By changing
one simple operation that happens 10, 20 or even
100 times each day…
It’s costing you an absolute fortune.
Every patient and potential patient who calls is MONEY! The
people you have answering the phone are the FIRST, and sometimes
unfortunately the LAST, impression “YOUR MONEY”
has of you and your practice!
I know of several practices which spend close to $400 getting
one new patient. A Yellow page ad, toll-free number, postcards,
newspaper ad, etc. were all figured into it.
If the patient produced by the $400 calls and doesn’t
like the way he/she is treated, they’ve WASTED THEIR
MONEY!
The patient will never return. And worse yet, in conversation
with friends, the doctor’s office won’t be talked
about in a positive light.
Just as word of mouth and testimonial advertising is the best
way to boost marketing, it can be as powerful, if not more,
in the opposite direction!
Do you see where I’m going with this? PATIENT CARE
IS EVERYTHING! And, I don’t mean just the care they
receive in your dental chair!
How to turn each phone call into CASH!
How do you know if your incoming calls are being treated
like $1 Million?
Here’s what I do to my OWN staff. I actually hire and
pay OTHER people to play “prospect” or act as
a new client with my OWN company to make sure we are treating
our callers the way I personally would want to be treated—like
a MILLION BUCKS!
It only takes a few minutes of the day, and costs hardly
anything compared to the production my finely-tuned, highly-trained
staff cranks out!
So how can you check and train your staff?
It’s called the Practice Audit, and the best part is
it doesn’t cost anywhere close to $1,000,000.00. But
as you can see, it’s well worth a MILLION DOLLARS!
At least once a month, one of my highly skilled and trained
staff will place a call to your office. This call will go
something like this: “Hi, I just moved to the area and
my wife sent me on a mission to find a dentist, and you are
closest to us, so I thought I’d call you first.”
Or, it may go another direction…you’ll have to
wait and see.
So how do you learn what steps to take? The Practice Audit
INCLUDES recorded conversations sent DIRECTLY to your home
for your private and personal review, plus written suggestions
on improvements or praise.
I could go on and on with the benefits of the Practice Audit
because I know it works – I saw the before
and after of my own staff right here in my office.
For more information about
the Practice Audit program,
please call 1-800-311-1390.
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